Whether you're a seasoned (got rekt so many times you stopped counting after 8364) crypto veteran or new to this space, this thread/long form post by Plata (who is an absolute Chad and great guy, btw) is a must-read.
It's focused on the most important thing: making and taking profits. In this case, the latter is under the spotlight, but during a bull market pretty much everyone is on a winning spree. Well, everyone except Cardano maxis.
Anyway, keep in mind that making money is important, but retaining it is absolutely crucial.
Plata's Bullmarket 24/25 Take Profit Strategy Guide
Many people have asked me how to position themselves in the bull market., and that is why most traders give all their profits away again once we top
It all starts with a take-profit strategy.
Even the most experienced OGs often don't follow one and that is the reason why most of the traders give all their profits away again once we topped out.
Here’s the guide I wish I had when I started investing 👇
In this post we'll cover:
💰 The importance of a take-profit strategy
😌 Taking an easy approach
💼 Short-term investments
📈 Mid-term investments
🏦 Long-term investments
🔚 Conclusion
Let's dive straight in 🌊
💰 The importance of a take-profit strategy
Bull markets make everything look easy. Coins are 2X’ing overnight, 100X’s don’t feel rare, and you’re tempted to keep holding because… “what if it goes higher?”
Many people fall for the mindset of "wanting just one more 2X" before giving all their hard work back to the market.
This is how greed takes over, causing most traders to:
🚩 Hold too long and roundtrip profits
🚩 Panic sell during small corrections
🚩 Fear they are missing out (FOMO) leading to bigger losses
Setting clear targets before you enter a trade allows you to keep your head cool even when market downturns occur.
😌 Key Rules to follow
A solid trading plan strategy keeps you focused, eliminates emotional decisions, and ensures you lock in profits.
There’s no one-size-fits-all approach, though. Your strategy depends on the type of coin you’re holding and how convinced you are of its potential.
There are an infinite number of strategies to implement to be profitable; the most important factor is that YOU STICK with your strategy.
The second most important rule is, the longer the bull market drags - the more profit you should take.
If you stick to your rule based on the below concepts, you should not have a problem with this but keep this in mind for your overall strategy.
The approach below is simple, allowing all types of investors to utilize it.
💼 Short-term investments
This approach should be taken for short-term investments and meme/shitcoins. Meme coins pump fast, but they can crash just as quickly. These are high-risk, high-reward plays where the goal is to secure profits early.
🔹 Take out your initial investment at 2X.
🔹 Then, take out ~20% of your position at every 2-4X milestone.
🔹 Leave a 5% moon bag for those insane pumps.
Leaving a moon-bag is optional but I like keeping a small piece of exposure just in case I find the next $PEPE.
This strategy ensures you are likely to recover your initial investment. Capital preservation should be a top priority for those investing in small caps or short-term investments.
📈 Mid-term investments
This approach should be taken for projects you believe in but don’t plan to hold forever—think of promising tokens with solid narratives but higher volatility.
🔹Take out your initial investment at 2-3X.
🔹Then, take out ~15% of your position every 2-3X going forward or:
🔹Adjust your exits based on key catalysts (e.g., mainnet launches, partnerships, or ecosystem expansions).
Catalysts create price momentum. As long as these investments keep promising new opportunities, they can attract more investors. This factor should help you decide when to exit the positions after you've recovered your initial investment.
This strategy balances consistent profit-taking with the ability to ride upward momentum.
🏦 Long-term investments
These are your long-term holds—projects with strong fundamentals, visionary teams, and real-world use cases. You’re in it for the long haul, but you still need a plan to lock in gains.
🔹Take out your initial investment after 4X.
🔹For large caps the profit taking strategy can be completely variable. I would still set a crude guideline like taking profit of x% every 3-5x.
🔹Adjust your exits based on key catalysts and the progressing of the bull market. Stick to the key rule, the hotter the bull market gets, the more profit you take.
Long-term investments should have the most wiggle room as your price targets might be 10-100 times above the current market price. This strategy ensures you will recover your initial investment and take some profit while allowing a majority of your investment to reach your expected target.
Even for the highest conviction plays, don't become a bag holder. If you want to hold it for more than a cycle, only do it with less than 10-20% of your initial position size.
Likely, you will have plenty of opportunities to buy back cheaper.
🔚 Conclusion
The goal isn’t just to make gains—it’s to keep them. A clear TP plan helps you avoid the emotional rollercoaster that derails most traders during bull markets.
There is one simple takeaway from all of this:
Protect your profits.
In finance, there is a simple model that always proves itself. 90% of people lose 90% of their capital in the first 90 days
Especially if you are new to crypto, don't try to make it all in a short time frame - play it slow and safe.
I don't recommend setting any imaginary numbers in your mind of the portfolio size you want to reach in this bull market. This will make you emotional and keen not to follow the TP rules you made for yourself.
I hope you enjoyed this post. 😊
Long-form posts take a lot of time. Please like and retweet this so everyone can learn about the potential of AI agents.
Make sure to follow me for more alpha! 🚀


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